Chanel Business

Chanel ad shot by Karl Lagerfeld

Running across a title like “Chanel’s luxury dream is turning to dust” can be as frightful as it is controversial. While The fashion house has been hailed as one of the finest and most classic of luxury brands, author Mark Ritson has some very good points to make.

1) there is the 11% loss in brand value.  

2) the missed market opportunities in film

3) the dying (literally) devotees of Chanel

4) lagging behind in international market innovations

5) the Bond Street in London, right across the newly opened Louis Vuitton flagship

and finally something Ritson does not directly address, the need for new direction because time is ticking….

Signed, 

TooKul4Skull

article via [http://www.marketingweek.co.uk/]