Advertisement in Review (Fall/Winter 2010)

Gisele Bundchen for Roberto Cavalli

Fashion and luxury brands around the world contract the best photographers, the top models (or celebrities), and spend large amounts of money to portray a storyline of exuberance, glamour and sex appeal. As summer approaches its end lets reflect, how successful were this seasons ads? Check it out….

The Good 

Brazilian model supreme Gisele Bundchen is the centerfold for Cavalli’s desert firestorm. The pose, the position of her body and the iconic leopard print fuse into a whirlwind of deserted sexyness.  

This seasons Givenchy ad features a range of garments with a grasping hue of red. The hair dye, the girl on girl action and the male model gazes mark a powerful presence.

  

The Lanvin double image reflection captures a beautiful set of three models clad in Alber Elbaz creations. The ink blot structure clearly interprets into high fashion glamour.

JPG’s display of vibrant colors and unforced posing creates advertisement fit for a 90’s Gianni Versace creation. Gaultier’s vision is loud and clear; diversify with legs, legs and more legs!

Burberry’s now iconic lineup features a fresh batch of models, and the clothes are perfect statement pieces for fall. Soldiers of wool ready for battle.

The Bad

Cristiano Ronaldo for Armani was fate taking course. Ronaldo’s infamous attitude and hard rock abs combine for advertisement that leaves little to the imagination.

Emporio Armani is leading the way in how tomorrow’s man will dress, this ultra clean and on the go shot of Brazilian eye candy Marlon Teixeira keeps spectators wondering…

   The Ugly 

This Chanel ad is uninspiring, the clothes are barely visible and all the shadows dancing in the background distract form the luxury that Chanel consistently serves. 

Stella McCartney dress is too similar to a Chanel couture dress of seasons past; the cartoons are cute but do nothing for selling high-end garments. Model Natalia Vodianova could use a pep talk too!

Lastly Balmain should focus on ready-to-wear, NOT furniture!